The Fate of Cupcakes

Whole reputations were made on little paper encased cake bombs with big icing tops. But how quickly the cupcake crumbled. Unlike the muffin craze that lasted for a good ten to twelve years, cupcakes are now as dowdy and run of the mill as a chocolate chip muffin. The take away here is don’t bet the farm on the latest trend—diversify your offerings and keep an eye out for the new next thing: we’re betting meatballs, seriously. As Adam Gopnik says, “The constant interchange between surface and substance creates the never at rest taste.”